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Patrick Stucki

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Patrick Stucki

Über diese Lernkartei

Diese Vokabelkartei hilft beim Erlernen von Englisch auf Universitätsniveau, mit Fokus auf Vokabular rund um Markenbildung und Arbeitswelt. Sie enthält Begriffe wie "brand awareness," "to telecommute" und "creativity," die für Studierende und Berufstätige nützlich sind. Die Plattform unterstützt auch das Rückwärtslernen von der Zielsprache zur Ausgangssprache, was die Flexibilität erhöht. Ideal für Fortgeschrittene, die ihr Vokabular erweitern möchten.

Karten

319

Lernende

Sprache

Englisch

Kategorie

Englisch

Stufe

Universität

Erstellt / Aktualisiert

21.01.2013 / 13.02.2022

Ähnliche Karteien

brand image the feelings and thoughts people have when they hear or see the name of a product

Markebild

differentiation the act of offering a product or service that is different from companies and showing customers how it is better

Differenzierung

generic brand

a name that is used on several different products

maintain a brand to keep a brand in existence

Eine Marke erhalten

brand equity the value of a brand to its owners

Eigenkapital, Stammkapital

brand positioning emphasizing the characteristics and features of a brand in comparison to its competitors

Markenplatzierung

position a product where a company decides to put its products in relation to other products

Eine Marke positionieren

product positioning the process of emphasizing the qualities and advantages of a particular product in relation to others

Produktplatzierung

positioning map a diagram that shows the qualities and advantages of a particular brand in relation to other brand

Positionierungskarte

protect a brand to stop a brand from being damaged

Eine Marke schützen

flagship brand a name given to a company’s most important product or group of products so that they can be easily recognized

Hauptmarke (Coke bei Coca-Cola)

position a brand emphasize the characteristics and benefits of a brand in relation to other brands

Produktplatzierung

brand stretching the use of a brand name that already exists for new type of product

Markenausdehnung

brand recognition the degree which people recognize a brand

Markenanerkennung

brand extension the use of a brand name that already exists for new type of product

Markenausbau

associate (v) to form a connection in your mind between two things

Verbinden

brand dilution when a brand becomes less powerful or effective

Markenschwächung

damage the core (main) brand when the most important brand becomes less powerful

Beschädigung der Kernmarke

brand identity what a brand means or represents

Markenidentität

brand awareness the degree to which people know about the name of a product

Markenbewusstsein

benefit (v,n)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

There has been an increase in the number of people claiming benefit. Leistung, Nutzen; nutzen

compenstation (n)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Victims of the world's largest industrial accident were paid $470 million compensation. Entschädigung

damages (n)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The jury awarded damages of over $9 million to the victims. Schadenersatz

debt (n)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

By this time we had debts of over £15,000. Schulden

deduct (v)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Nothing will be deducted from your pay without your consent. abziehen

deposit (v,n)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

He made a £2,000 cash deposit on 5th April. Anzahlung; anzahlen

direct debit (n phr)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

I pay all my bills by direct debit. Lastschriftverfahren

dividend (n)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The company will not be paying shareholders a dividend this year. Gewinnanteil

down payment (n phr)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

She made a £500 down payment, and agreed to pay the balance with six months. Anzahlung

finance (v,n)

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The scheme is being financed by the Arts Council. Finanzen; finanzieren

interest (n)

You will repay the money with interest, as agreed in the contract. Zins, Zinsen

lump sum (n phr)

Are you going to pay the whole amount in one lump sum? Einmalzahlung

mortgage (n)

On my present salary I can't get a mortgage. Hypothek

overdraft (n)

Hefty fines are payable for those woh exceed their overdraft limit. Kontoüberziehung

pension (n)

He started drawing his pension last year. Altersrente, Ruhegehalt

share (n)

The scheme allows employees to buy shares in the company. Aktien

withdraw (n)

You can withdraw cash at any of our branches? abheben

depth (n)

Terry lacks depth - he is a very superficial person. die Tiefe, Fülle

in depth (adj)

Let's discuss this in depth tomorrow. eingrindlich, tiefgründig

at large

They said on the news the escaped convict is still at large. auf freiem Fuss, in der Gesamtheit

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Lernkarten

charity n/ an organisation to which you donate money so that it can help people less fortunate

Wohltätigkeit

community n/people who live in an area

Gemeinschaft

conquer v/ to take control of land of people, using soldiers

besiegen

consent v&n/ to give approval, the permission to do something

zustimmen, Einwilligung

controversy n/ a disagreement, especially about a policy or moral issue, where there are strong feelings on both sides

Auseinandersetzung

convict v&n/ prove in court that someone is guilty, prisoners sentenced to jail. He was convicted of murder.

verurteilen, Verurteilter

corruption n/ dishonest behavior, eg. accepting money for a political favor

Korruption

deterrent n/ something that makes people decide not to do something, us. Unpleasant

Abschreckung

dictator n/ someone who uses force to gain control

Diktator

dominate v/ to control something or someone because you have more power or influence

dominieren

eliminate v/ to get rid of someting tht is not wanted or needed

eliminieren

enforce v/ to make sure that a law or rule is obeyed. It is impossible to enforce the new law.

erzwingen, durchsetzen

entitled adj/ have the right to do sth. Students are entitled to a special discount.

berechtigen

exempt adj/ allowed to ignore sth, such as a rule, obligation or payment. Women are exempt from military service.

befreit

former adj./ previous. The former PM visited China.

frühere, ehemalige

heritage n/ art, buildings, traditions that a society considers important

Kulturerbe, Tradition

immigration n/ process by which people enter a country in order to live there

Immigration

impose v/ to introduce a new law or system and force people to accept it. The rule was imposed without my approval.

auferlegen

inferior adj. / lesser quality. Opposite: superior

minderwertig

institution n/ a large organisation, such as bank, hospital, university

Institution

label n&v/ a word or phrase to describe someone, often a generalization.

bezeichnen, Etikett

legislation n/law or set of laws

Gesetzgebung

liberate v/ to free. Becoming self-employed really liberated me.

befreien

mainstream n/adj. / considered normal or accepted by most people.

breite Masse, populär

master n&v/ to become proficient at sth, a man who has control over servants.

meistern

minister n./ a government official in charge of a department.

Minister

monarch n/ king or queen

Monarch

prejudice n/unreasonable opinion or feeling, e.g. not liking a particular group of people

Vorurteil

privileged adj/ having advantages that others do not because of money or status.

privilegiert

prohibit v/ to stop sth from being done or make illegal. The sale of alcohol to minors is prohibited.

verbieten

prosecute v/ to officially accuse s.o. of a crime and ask a court to judge them. The police decided not to prosecute.

bestrafen

reform v&n/changes intended to improve s.th

Reform

reign v&n/ if a king reigns, he officially rules the country, also the period during which a king rules

herrschen, Regentschaft

reinforce v/ to make stronger. Stories like this reinforce the idea that all black men are criminals.

verstärken

reluctant adj/ not willing to do sth. I am reluctant to invite Tracy to the wedding.

zögernd, widerwillig

resist v/ to oppose or fight against or stop yourself from sth. The Prime Minister resisted the opposition.

widerstehen

restrict v/ to keep sth within limits. Parents should restrict the number of hours children watch TV.

einschränken

society n/ people living in an organized community.

Gesellschaft

subject n/ an idea, problem that you discuss or write about. What subject have you chosen for your essay?

Thema

subjective adj/ based on feelings, not facts. Opposite of objective.

subjektiv

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