English
HWZ Passarellenprüfung
HWZ Passarellenprüfung
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Flashcards
to hit it off
sich sofort sich gut verstehen
a good rapport
eine gute Beziehung
to put ideas into practice
realisieren
to work on one's own
allein arbeiten
sense of achievement
Gefühl etwas geleistet zu haben
to be chained to a desk
am Pult gefesselt zu sein
to be snowed under
unter einem Berg von Arbeit begraben sein
bureacracy / red tape
Bürokratie
perk
Nebenleistung
s'one breathing down your neck
jmdm auf den Fersen gehen
to commute / commuter
pendeln
to telecommute
Telearbeit machen
to take time off
frei nehmen
brand a name given to a product or group of products so that they can be easily recognized
Marke
branding the act of giving a company a particular design or symbol in order to advertise its products and services
the act of giving a company a particular design or symbol in order to advertise its products and services
brand differentiation when a company designs a product in a way that distinguishes it from its competitors
Markedifferenzierung
create a brand to make a new brand
eine Marke entwerfen/kreieren
enhance a brand to improve the quality, amount or strength of a brand
eine Marke verstärken
brand loyalty the degree to which people continue to buy a particular brand
Markeloyälität
brand image the feelings and thoughts people have when they hear or see the name of a product
Markebild
differentiation the act of offering a product or service that is different from companies and showing customers how it is better
Differenzierung
generic brand
a name that is used on several different products
maintain a brand to keep a brand in existence
Eine Marke erhalten
brand equity the value of a brand to its owners
Eigenkapital, Stammkapital
brand positioning emphasizing the characteristics and features of a brand in comparison to its competitors
Markenplatzierung
position a product where a company decides to put its products in relation to other products
Eine Marke positionieren
product positioning the process of emphasizing the qualities and advantages of a particular product in relation to others
Produktplatzierung
positioning map a diagram that shows the qualities and advantages of a particular brand in relation to other brand
Positionierungskarte
protect a brand to stop a brand from being damaged
Eine Marke schützen
flagship brand a name given to a company’s most important product or group of products so that they can be easily recognized
Hauptmarke (Coke bei Coca-Cola)
position a brand emphasize the characteristics and benefits of a brand in relation to other brands
Produktplatzierung
brand stretching the use of a brand name that already exists for new type of product
Markenausdehnung
brand recognition the degree which people recognize a brand
Markenanerkennung
brand extension the use of a brand name that already exists for new type of product
Markenausbau
associate (v) to form a connection in your mind between two things
Verbinden
brand dilution when a brand becomes less powerful or effective
Markenschwächung
damage the core (main) brand when the most important brand becomes less powerful
Beschädigung der Kernmarke
brand identity what a brand means or represents
Markenidentität
brand awareness the degree to which people know about the name of a product
Markenbewusstsein
