Comsama 5
Und Nummer 5
Und Nummer 5
Online advertising
- What it is
- Pros
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Types of ads in the internet
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Banner - the consumer journey
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Online advertising - consider for and against of each format
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Content strategies - keywords
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Google adwords
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Google adwords (keyword matching options)
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Keywords- The long tail
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Design recommendations with regard to online advertising
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Mobile Marketing
- What it is
- Approaches
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Mobile marketing - pros and cons
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Design recommendations with regard to mobile marketing
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Direct marketing
- What it is
- Pros and cons
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Characterization of direct marketing based on various dimensions
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Design recommendations with regard to direct marketing
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Guerilla Marketing
- What it is
- Instruments
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Ambush marketing
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Ambient Marketing
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Guerilla Marketing
- Pros and cons
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Sales promotions
- what it is
- Sales promotions for end customers... functions
- Sales promotions for dealers and sales organizations... functions
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Effects of end customer related sales promotion on the demand for the promoted product at the store
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Design recommendations with regard to sales promotion
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Public relations
- What it is
- Target groups
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Public relations
- Topics communicated
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Various categories of public relations objectives
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Public relations measures
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Design recommendations with regard to public relations
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Trade Fairs
- What it is
- Functions
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Objectives associated with participating in trade fairs
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Events
- What it is
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Design recommendations with regard to events
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Sponsoring
- What it is
- Forms of sponsorship
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Design recommendations with regard to sponsoring
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Product placement
- What it is
- Pros
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Types of product placement
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Design reommendations with regard to product placement
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Corporate Identity
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Flashcards
Online advertising
- What it is
- Pros
Picture
Types of ads in the internet
Picture
Banner - the consumer journey
Picture
Online advertising - consider for and against of each format
Picture
Content strategies - keywords
Picture
Google adwords
Picture
Google adwords (keyword matching options)
Picture
Keywords- The long tail
Picture
Design recommendations with regard to online advertising
Picture
Mobile Marketing
- What it is
- Approaches
Picture
Mobile marketing - pros and cons
Picture
Design recommendations with regard to mobile marketing
Picture
Direct marketing
- What it is
- Pros and cons
Picture
Characterization of direct marketing based on various dimensions
Picture
Design recommendations with regard to direct marketing
Picture
Guerilla Marketing
- What it is
- Instruments
Picture
Ambush marketing
Picture
Ambient Marketing
Picture
Guerilla Marketing
- Pros and cons
Picture
Sales promotions
- what it is
- Sales promotions for end customers... functions
- Sales promotions for dealers and sales organizations... functions
Picture
Effects of end customer related sales promotion on the demand for the promoted product at the store
Picture
Design recommendations with regard to sales promotion
Picture
Public relations
- What it is
- Target groups
Picture
Public relations
- Topics communicated
Picture
Various categories of public relations objectives
Picture
Public relations measures
Picture
Design recommendations with regard to public relations
Picture
Trade Fairs
- What it is
- Functions
Picture
Objectives associated with participating in trade fairs
Picture
Events
- What it is
Picture
Design recommendations with regard to events
Picture
Sponsoring
- What it is
- Forms of sponsorship
Picture
Design recommendations with regard to sponsoring
Picture
Product placement
- What it is
- Pros
Picture
Types of product placement
Picture
Design reommendations with regard to product placement
Picture
Corporate Identity
Picture
