POM AS24
Exam Topics
Exam Topics
Set of flashcards Details
| Flashcards | 45 |
|---|---|
| Language | English |
| Category | Micro-Economics |
| Level | University |
| Created / Updated | 08.12.2024 / 27.02.2025 |
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the core level of a business organisation is also the customer- and product related level
management processes are usally defined on an internal level
Support processes are usually made on an internal level
how can core processes be characterized. write a comma seperated list
example 1, example 2, example 3
the company earns money through these processes, the customer is willing to spend money on them, the customer is at the beginning with his expectation and at the end with his satisfaction
what could be core processes of a car dealership
what could be core processes of a school
what are the four customer characteristics by market segmentation. write a comma seperated list with each two examples in brackets
example 1 (xyz, xyz), example 2 (xyz, xyz), example 3 (xyz, xyz)
demographic (gender, age), socio-economic (income, occupation), psychological (personalitiy traits, lifestyle), behavioural criteria (brand choice, choice of shopping place)
What are the four P's of marketing
How many applicants should you invite to the first and then to the second interview.
Number1, number2
8, 3
Can a job interview be looked at as a negotiation
How many people should be present at the first round talk
what are taboo issues, that cannot be asked at a job interview
what does BATNA mean
Best alternative to a negotiated agreement
what do we do, if we have a negative bargain zone
an interplay of which factor(s) explains sustainability in relation to business
What products have a high market share and also a high market growth
What products have a low market share and a high market growth
What products have a low market share and also low market growth
what products have a low market growth and a high market share
whats an example for a poor dog
whats an example for a star
what are the keys in the seven key model of rolf meyer. write a comme seperated list
first key, second key, third key
customer and their needs, products/services, acces to customers, competitors, money, resources, founder as a person
what are the primary activities in the Michael Porter's value chain. write a comma seperated list
example 1, example 2, example 3
Inbound logistics, operations, outbound logistics, marketing and sales, services
What are the four support activites in Porter's Value chain
which specific service is related to the primary activity "service"
After sales services
Is the supply chain the same as the value chain?
whats could be an example for operations in a company
what could be an example for inbound logistics in a company
what could be an example for outbound logistics in a company
what could be an example for marketing and sales in a company
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