Entrepreneurship

Entrepreneurship is the tendency of a person to organize the business of his own to run it

profitability, using all the qualities of leadership, problem setting etc.

Entrepreneurship is a form of social decision performed by economic innovators, for economic

development and it regards:

• Economic activities

• Innovative activities

• The achievement of activities

Entrepreneur is an individual who organizes a new business taking a financial risk because it

requires money to set up a new business without knowing if it will give a return on investment.

• Strong work ethic

• Confidence

• Self Starter

• Creativity

• Calculate of risk

• Sees opportunity

• Tolerance of failure

• He must infuse value

• Innovating (E.): They are aggressive in experimentation and cleverly put attractive possibilities

into practice;

• Adoptive/Imitative (E.): Adopted innovation created by innovating E.

• Fabian (E.): They are timid, cautious and skeptical in adopting innovation

• Drone (E.): They are conservative and orthodox in outlook

• Pure (E.): Motivated to become entrepreneur for personal satisfaction

• Induced (E.): Induced by assistential help

• Private (E.): Private capital

• State (E.): Help by State

• Joint: Mix

An entrepreneur can fail for management mistakes, lack of experience, poor financial control,

weak marketing efforts, failure to develop strategic plan, uncontrolled growth etc.

The entrepreneurial process is based on 4 steps:

1. Deciding to become ad entrepreneur

2. Developing successful business idea

3. Moving from an idea to an enterprise

4. Managing and growing the enterprise

• Attitude: Is the self knowledge;

• Creativity: Is innovation, resolve problem solving;

• Relationship: Ability to communication and working with others in team;

• Organization: Making decision, managing risk, understand environment.

Simultaneous pursuit of differentiation, it’s a strategy that search to createand capturing uncontested market space (Apple, Wii, Cirque Du Soleil, Yellow Tail, Skype are companies that adopted this strategy).