eBusiness (Teil 2)

eBusiness MWI 2016 MC Questions (Teil 2 - ab Seite 38 bis Seite 65/ Frage 9)

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SWITCHaai

Office 365

Edulog

Apple ID

Google

E-Mail oder Benutzername

Passwort

Passwort vergessen?

Registrieren

Which of the following are Web Shop metrics? Choose two.

Delivery rate

Click-through rate (CTR)

Cart conversion rate

Abandonment rate

View-through rate (VTR)

Delivery rate

Click-through rate (CTR)

Cart conversion rate

Abandonment rate

View-through rate (VTR)

What are reasons for outsourcing an E-Commerce Presence? Choose two.

Scalable resources and short term commitments

Cheaper

Often easier maintenance

More control over development time, activities and quality

No skills and IT stuff needed

Scalable resources and short term commitments

Cheaper

Often easier maintenance

More control over development time, activities and quality

No skills and IT stuff needed

Which ones of the following are Off-Page SEO tools? Choose two.

Content sharing on social media

Domain names

Backlinks

Meta descriptions and tags

URLs

Content sharing on social media

Domain names

Backlinks

Meta descriptions and tags

URLs

What is the correct order of applying disaster recovery techniques?

Containment, Identification, Annihilation, Knowledge, Improvement

Identification, Containment, Annihilation, Knowledge, Improvement

Annihilation, Containment, Identification, Knowledge, Improvement

Identification, Annihilation, Containment, Improvement, Knowledge

Containment, Annihilation, Knowledge, Identification, Improvement

Containment, Identification, Annihilation, Knowledge, Improvement

Identification, Containment, Annihilation, Knowledge, Improvement

Annihilation, Containment, Identification, Knowledge, Improvement

Identification, Annihilation, Containment, Improvement, Knowledge

Containment, Annihilation, Knowledge, Identification, Improvement

Independent exchanges are mainly used for ...

the combination of indirect inputs and spot purchasing

the combination of direct inputs and spot purchasing

the combination of indirect inputs and long-term purchasing

the combination of direct inputs and long-term purchasing

All of the above

the combination of indirect inputs and spot purchasing

the combination of direct inputs and spot purchasing

the combination of indirect inputs and long-term purchasing

the combination of direct inputs and long-term purchasing

All of the above

Which of the following are phases in Bridge's model of transition? Choose two.

Starting Phase

Neutral Zone

Transition Phase

Ending Phase

Unfreeze Phase

Starting Phase

Neutral Zone

Transition Phase

Ending Phase

Unfreeze Phase

Why do FinTechs need incumbent banks? Choose two.

Use the purpose-built IT infrastructure of incumbent banks

Access to more employees of incumbent banks

Banking license to be compliant with legal regulations

More efficient IT infrastructure maintenance of incumbent banks

Access saturated market through incumbent banks

Use the purpose-built IT infrastructure of incumbent banks

Access to more employees of incumbent banks

Banking license to be compliant with legal regulations

More efficient IT infrastructure maintenance of incumbent banks

Access saturated market through incumbent banks

What is the information density?

Quality of information

Content of information

The total amount of available data

The total amount and quality of Information available to all market participants

Information from trusted sources

Quality of information

Content of information

The total amount of available data

The total amount and quality of Information available to all market participants

Information from trusted sources

Which two basic concepts of E-Commerce does E-Business include?

B2E

B2C

B2S

B2B

B2G

B2E

B2C

B2S

B2B

B2G

What is the type of Marketing where commissions are paid by advertisers to connect Web sites for referring potential customers to their Web sites?

Search Engine Marketing

Web Advertisement

Affiliate Marketing

Traditional Online Marketing

Email Marketing

Search Engine Marketing

Web Advertisement

Affiliate Marketing

Traditional Online Marketing

Email Marketing

What is called the process of increasing the popularity of a product among fans?

Amplification

Fan engagement

Fan acquisition

Versioning

Viral marketing

Amplification

Fan engagement

Fan acquisition

Versioning

Viral marketing

What is the main reason that small and medium size businesses are well behind their competitors when it comes to E-Commerce?

Their websites are not fully developed

They do not offer online payments and apps as options for clients

They do not offer interesting products

They have wrong marketing strategy

They do not offer sales

Their websites are not fully developed

They do not offer online payments and apps as options for clients

They do not offer interesting products

They have wrong marketing strategy

They do not offer sales

What is called a group of independently owned intermediaries that offer consumers a single source from which to spot-purchase indirect goods from a wide selection?

E-Distributor

Industry Consortium

E-Commerce

E-Procurement Net Marketplace

Exchange

E-Distributor

Industry Consortium

E-Commerce

E-Procurement Net Marketplace

Exchange

Identify two distinct ways by which business forms influence their resources and capabilities.

Exploitation

Experimentation

Examination

Explanation

Exploration

Exploitation

Experimentation

Examination

Explanation

Exploration

What is the main idea of Blockchain Technology?

To facilitate entry of new players and ensure they provide secure and efficient payment services.

To fasten the services of third party organization in the middle.

To enable new services to enter the market.

To create decentralized solution which does not require any third party organization in the middle.

To make shopping online easier.

To facilitate entry of new players and ensure they provide secure and efficient payment services.

To fasten the services of third party organization in the middle.

To enable new services to enter the market.

To create decentralized solution which does not require any third party organization in the middle.

To make shopping online easier.

What is the concept of E-Business?

The usage of the internet in the company

The digital enabling of transactions and processes within a firm

New methods to reach individual customers

Storage of business data in the cloud

Usage of private industrial networks

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The usage of the internet in the company

The digital enabling of transactions and processes within a firm

New methods to reach individual customers

Storage of business data in the cloud

Usage of private industrial networks

What are relevant success factors of Mobile Commerce?

User-friendliness and block reduction

Capacity of flash memory

Operating system and browser technology

Existing and already succesful online shop

Size of the Display

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

User-friendliness and block reduction

Capacity of flash memory

Operating system and browser technology

Existing and already succesful online shop

Size of the Display

What are the main elements of a comprehensive multi-channel marketing plan?

Web Site

Well known shop at the best area of a city

Advertisment in newspapers

Mobile marketing

Good account managers

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Web Site

Well known shop at the best area of a city

Advertisment in newspapers

Mobile marketing

Good account managers

Which advantages does mobile commerce offer to the customers?

Lower Price

Acessibility

Mobility

Delivery time of supplied goods

Callcenter available

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Lower Price

Acessibility

Mobility

Delivery time of supplied goods

Callcenter available

What is a sitemap?

Another Name for „Homepage“

A single page on the website that provides access to all other pages on the site

An alternative to „Google Maps“

A written brief description of a website

A view to the website’s code

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Another Name for „Homepage“

A single page on the website that provides access to all other pages on the site

An alternative to „Google Maps“

A written brief description of a website

A view to the website’s code

What are examples for malware?

Open Source Code

Trojan

Firewall

Search engine

BIOS system

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Open Source Code

Trojan

Firewall

Search engine

BIOS system

What are the benefits of B2B E-Commerce?

Better connection to business partners

Lower administrative costs

Better networks

Lower search costs for buyers

No contracts needed

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Better connection to business partners

Lower administrative costs

Better networks

Lower search costs for buyers

No contracts needed

What are the main elements of IT Ambidexterity?

Organisation

Connectivity

Exploration

Exploitation

Invasion

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Organisation

Connectivity

Exploration

Exploitation

Invasion

What are examples of innovative payment systems?

Credit Card

PayPal

Bankomat

Google Wallet

Apple Pay

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Credit Card

PayPal

Bankomat

Google Wallet

Apple Pay

What are typical wearable devices?

Tablets

Smartwatches

Embedded computer

Smartphones

Navigation systems

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Tablets

Smartwatches

Embedded computer

Smartphones

Navigation systems

One of the benefits of eBusiness is ubiquity. This means

the technology is available at any place and at any time

the eBusiness marketplace breaks through cultural and national barriers.

it is low cost.

it has reduced information costs.

it uses user generated content.

the technology is available at any place and at any time

the eBusiness marketplace breaks through cultural and national barriers.

it is low cost.

it has reduced information costs.

it uses user generated content.

Information asymmetry

results in adverse selection and moral hazard.

is increased by blogging and social media.

is any disparity in relative market information among parties in a transaction.

results in lower business costs.

creates new business opportunities for firms with the analytic capability to understand it.

results in adverse selection and moral hazard.

is increased by blogging and social media.

is any disparity in relative market information among parties in a transaction.

results in lower business costs.

creates new business opportunities for firms with the analytic capability to understand it.

What is the checkout conversion rate?

The ratio of "Add to to cart" clicks to product views.

The number of likes, which a Web post receives.

The percentage of existing customers who continue to buy on a more regular basis.

the ratio of actual orders to checkouts started.

The percentage of customers, who do not return during the next year after an initial purchase.

The ratio of "Add to to cart" clicks to product views.

The number of likes, which a Web post receives.

The percentage of existing customers who continue to buy on a more regular basis.

the ratio of actual orders to checkouts started.

The percentage of customers, who do not return during the next year after an initial purchase.

What is a transaction log?

Presents the same ad to Website visitors across multiple websites.

A measurement mechanism that shows the records from a user's activity on a Website.

One part of marketing automation systems.

the ratio of actual orders to checkouts started.

A tool that undo’s all changes written to a database.

Presents the same ad to Website visitors across multiple websites.

A measurement mechanism that shows the records from a user's activity on a Website.

One part of marketing automation systems.

the ratio of actual orders to checkouts started.

A tool that undo’s all changes written to a database.

Select the correct order of the website system development cycle.

System Design, Building the system, Testing, Implementation and service Delivery, System review.

System research, System Design, Building the system, Testing, Implementation and service Delivery.

System analysis and planning, System Design, Building the system, Testing, System review.

System analysis and planning, System Design, Testing, Building the system, Implementation and service Delivery.

System analysis and planning, System Design, Building the system, Testing, Implementation and service Delivery.

System Design, Building the system, Testing, Implementation and service Delivery, System review.

System research, System Design, Building the system, Testing, Implementation and service Delivery.

System analysis and planning, System Design, Building the system, Testing, System review.

System analysis and planning, System Design, Testing, Building the system, Implementation and service Delivery.

System analysis and planning, System Design, Building the system, Testing, Implementation and service Delivery.

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