Set of flashcards Chapter 1

Flashcards	5
Language	Deutsch
Category	Micro-Economics
Level	Other
Created / Updated	03.01.2018 / 03.01.2018
Weblink	https://card2brain.ch/box/20180103_ecommerce
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1. Which of the following features of e-commerce technology enables merchants to market and sell “complex” goods and services to consumers via marketing messages that can integrate video, audio, and text?

information density

ubiquity

personalization

richness

Keyboard commands:

= turn,

= for-/backward,

= scroll

information density

ubiquity

personalization

richness

2. Which of the following features of e-commerce technology allows users to participate in the creation of online content?

social technology

information density

ubiquity

global reach

Keyboard commands:

= turn,

= for-/backward,

= scroll

social technology

information density

ubiquity

global reach

3. Which of the following is the best definition of transaction cost?

the cost of participating in a market

the expense of changing national or regional prices

the cost of finding suitable products in the market

the cost merchants pay to bring their goods to market

Keyboard commands:

= turn,

= for-/backward,

= scroll

the cost of participating in a market

the expense of changing national or regional prices

the cost of finding suitable products in the market

the cost merchants pay to bring their goods to market

4.) Which of the following statements about the Web is NOT true?

The Web is both a communication infrastructure and an information storage system

The Web provides access to pages written in HyperText Markup Language

The Web was the original “killer app”

The Web is the technology upon which the Internet is based

Keyboard commands:

= turn,

= for-/backward,

= scroll

The Web is both a communication infrastructure and an information storage system

The Web provides access to pages written in HyperText Markup Language

The Web was the original “killer app”

The Web is the technology upon which the Internet is based

5. Which of the following is NOT a characteristic of a perfect competitive market?

Its highly regulated

Price, cost and quality information are equally distributed

A nearly infinite set of suppliers compete against each other

Customers have access to all the relevant information worldwide

Keyboard commands:

= turn,

= for-/backward,

= scroll

Its highly regulated

Price, cost and quality information are equally distributed

A nearly infinite set of suppliers compete against each other

Customers have access to all the relevant information worldwide

Chapter 1

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