Strategic Finance
SBD Finance
SBD Finance
Kartei Details
| Karten | 41 |
|---|---|
| Sprache | English |
| Kategorie | Finanzen |
| Stufe | Universität |
| Erstellt / Aktualisiert | 27.10.2014 / 07.03.2018 |
| Lizenzierung | Keine Angabe |
| Weblink |
https://card2brain.ch/box/strategic_finance
|
| Einbinden |
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Areas of Commitment
- Customer orientation
- Competitor orientation
- Company (Working as a team
Benefits of strong market orientation?
Long- & Short-run
- Long run: Long run survivability
- Short run:
1. Delivering higher levels of customer satisfaction --> creation of "Customer Value"
2. Delivering higher profits --> creating of "Shareholder Value"
Customer and Shareholder Value help to Ouperform the competition
Customer Retention - Determinants?
- Customer Satisfaction
- Alternatives
- Costs of Switching
(The more alts and lower the cost of switching for the consumer, the more important satisfaction will be to retention)
Ultimate Objective towards customers?
Attract --> Satisfy --> Retain (if successful: produce above average profits)
Customer Life (N)
\(N = {1 \over 1-CR}\)
Customer Retention (CR)
\(CR = 1 - {1 \over N}\)
Present Value (PV)
\(PV = {C \over {(1+i)^n}}\)
i = interest
n = # of years
C = Future amont of $
Customer Relationship Management
(Figure)
Which are loyal?
Which to persue?
