English for Marketing
HWR Berlin Dozent: MacGregor
HWR Berlin Dozent: MacGregor
Kartei Details
| Karten | 34 |
|---|---|
| Sprache | English |
| Kategorie | Englisch |
| Stufe | Universität |
| Erstellt / Aktualisiert | 10.04.2013 / 26.01.2014 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
| Weblink |
https://card2brain.ch/box/english_for_marketing
|
| Einbinden |
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A brand associated with expensive, high quality products.
luxury brand or premium Brand
The Person responsible for planning and managing a branded product.
brand manager
The tendency of a customer to continue buying a particular product.
brand loyalty
Using a successful brand name to launch a product in a new category.
brand stretching
The knowledge which consumers have of a brand.
brand awareness
a promise by a manufacturer or seller to repair or replace defective goods during a certain period of time.
warranty
Consumers who buy various competing products rather than being loyal to a particular brand.
brand-switchers
The extent to which an activity provides financial gain.
profitability
