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benchmark definitions unit 8 & 9

definitions

definitions

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an advertisement: a picture, short film, song, etc. which tries to persuade people to buy a product or service

ad

a company that produces advertisements

advertising agency

one of the methods that are used for selling a company's products or services

channel of distribution

the mos important name of product produced or sold by particular company

core brand

a need for something to be happen in the future

demand

to say what you expect to happen in the future

forecast

the company that sells most of a product or service in a particular market

market leader

 

the activity of finding out what people like about poducts and what things they want to buy

market research