benchmark definitions unit 8 & 9
definitions
definitions
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Flashcards
an advertisement: a picture, short film, song, etc. which tries to persuade people to buy a product or service
ad
a company that produces advertisements
advertising agency
one of the methods that are used for selling a company's products or services
channel of distribution
the mos important name of product produced or sold by particular company
core brand
a need for something to be happen in the future
demand
to say what you expect to happen in the future
forecast
the company that sells most of a product or service in a particular market
market leader
the activity of finding out what people like about poducts and what things they want to buy
market research
the number of things that a company sells compared with the number of things of the same type that other companies sell
market share
a small amount of something that shows you what it is like
sample
to be very easy to see or notice
stand out
providing food and drinks for people at social events
catering
small and including many things in a small space
compact
a journey by aircraft that arrives at a particular time so that passengers can get onto another aircraft
connecting flight
the total value of goods and services produced in a country in a year
gross domestic product (GDP)
someone whose job is to sell things for a company
sales rep
a radio or television programme broadcast from a public place
roadshow
fashionable and attractive
stylish
to make a typed copy of a piece of text that is written by hand
type up
a machine or system that is easy to use or understand
user-friendly
