benchmark definitions unit 8 & 9

definitions

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Flashcards	20
Language	Deutsch
Category	English
Level	Vocational School
Created / Updated	04.09.2016 / 13.09.2016
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an advertisement: a picture, short film, song, etc. which tries to persuade people to buy a product or service

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= scroll

a company that produces advertisements

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advertising agency

one of the methods that are used for selling a company's products or services

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channel of distribution

the mos important name of product produced or sold by particular company

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core brand

a need for something to be happen in the future

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demand

to say what you expect to happen in the future

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= turn,

= for-/backward,

= scroll

forecast

the company that sells most of a product or service in a particular market

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= turn,

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market leader

the activity of finding out what people like about poducts and what things they want to buy

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= turn,

= for-/backward,

= scroll

market research

the number of things that a company sells compared with the number of things of the same type that other companies sell

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= turn,

= for-/backward,

= scroll

market share

a small amount of something that shows you what it is like

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= turn,

= for-/backward,

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sample

to be very easy to see or notice

stand out

providing food and drinks for people at social events

catering

small and including many things in a small space

compact

a journey by aircraft that arrives at a particular time so that passengers can get onto another aircraft

connecting flight

the total value of goods and services produced in a country in a year

gross domestic product (GDP)

someone whose job is to sell things for a company

sales rep

a radio or television programme broadcast from a public place

roadshow

fashionable and attractive

stylish

to make a typed copy of a piece of text that is written by hand

type up

a machine or system that is easy to use or understand

user-friendly

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benchmark definitions unit 8 & 9

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