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Kartei Details

Karten 109
Sprache Deutsch
Kategorie BWL
Stufe Universität
Erstellt / Aktualisiert 01.03.2023 / 14.06.2023
Lizenzierung Keine Angabe
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Nokia 

  • Since 1960s: industrial conglomerate  producing tires, shoes, paper products, computers, cables, televisions, plastics,
  •  1980s and 1990s: big losses in the television division and a severe recession in Finland
  • 1992: new CEO Jorma Ollila makes strategic decision to only focus on telecommunications
  • 1998: largest mobile phone manufacturer in the world

Nokia issues 

  • Organizational structure & over bureaucracy
  • innovation without commercialization 
  • little focus on user experience
  • culture aund communication

Nokia, 

organizational structure and bzreaucracy

  • During growth period: decentralized, fluid, improvisational structure with freedom for people
  • Matrix structure since 2004 •
    • Not fitting for one of the fastest-moving industries
    • Bad coordination: software lease & lease back, incompatible address book features
  • 2009: restructuring of the matrix organization
    • “Solutions” becomes a third dimension •
    • Organization becomes even more rigid and top-heavy
    • Many “yeses” versus one “no”
  • Nokia Headquartes POWER POINT PLACES ( just meeting without a decision) 
  • Suppliers offering novel solutions had to wait months while Nokia managers went through rounds after round of meeting 

Take home: If you grow you have to adapt moving dinamic industry

Nokia 

Innovation without commercialization 

Portfolio of 30’000 patents • Prototype device with large color touchscreen set above a single button 7 years before the iPhone • 2005: Nokia 770 Internet Tablet • iPad launched 2010

  • they were innovative but didnt indtoduce the products because the old ones have been good sellers 

further issues

  • little focus on user experience 
  • communication ( mails about how bad it is going, no trust anymore) 
  •  

what is corporate entrepreneurship' 

It describes entrepreneurial behavior inside established organizations, indicating how entrepreneurial a firm as a whole is. 

Definition of corporate entrepreneurship 

It describes entrepreneurial behavior inside established organizations, indicating how entrepreneurial a firm as a whole is. 

  • The process whereby an individual or a group of individuals, in association with an existing organization, create a new organization, or instigate renewal or innovation within that organization.
  • An organization is entrepreneurial if it develops a higher than average number of new products and/or new markets.
  • 1) the birth of new businesses within existing organizations, i.e. internal innovation or venturing, and (2) the transformation of organizations t

Corporate vs. Start up Eship: both: 

 

  • Involve opportunity recognition, evaluation, and exploitation
  • Require a unique product, service, or process
  • Imply encountering resistance and obstacles
  • Entail risk and uncertainty
  • Entail a window of opportunity