CE
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Kartei Details
Karten | 109 |
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Sprache | Deutsch |
Kategorie | BWL |
Stufe | Universität |
Erstellt / Aktualisiert | 01.03.2023 / 14.06.2023 |
Lizenzierung | Keine Angabe |
Weblink |
https://card2brain.ch/box/20230301_ce
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Einbinden |
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Nokia
- Since 1960s: industrial conglomerate producing tires, shoes, paper products, computers, cables, televisions, plastics,
- 1980s and 1990s: big losses in the television division and a severe recession in Finland
- 1992: new CEO Jorma Ollila makes strategic decision to only focus on telecommunications
- 1998: largest mobile phone manufacturer in the world
Nokia issues
- Organizational structure & over bureaucracy
- innovation without commercialization
- little focus on user experience
- culture aund communication
Nokia,
organizational structure and bzreaucracy
- During growth period: decentralized, fluid, improvisational structure with freedom for people
- Matrix structure since 2004 •
- Not fitting for one of the fastest-moving industries
- Bad coordination: software lease & lease back, incompatible address book features
- 2009: restructuring of the matrix organization
- “Solutions” becomes a third dimension •
- Organization becomes even more rigid and top-heavy
- Many “yeses” versus one “no”
- Nokia Headquartes POWER POINT PLACES ( just meeting without a decision)
- Suppliers offering novel solutions had to wait months while Nokia managers went through rounds after round of meeting
Take home: If you grow you have to adapt moving dinamic industry
Nokia
Innovation without commercialization
Portfolio of 30’000 patents • Prototype device with large color touchscreen set above a single button 7 years before the iPhone • 2005: Nokia 770 Internet Tablet • iPad launched 2010
- they were innovative but didnt indtoduce the products because the old ones have been good sellers
further issues
- little focus on user experience
- communication ( mails about how bad it is going, no trust anymore)
what is corporate entrepreneurship'
It describes entrepreneurial behavior inside established organizations, indicating how entrepreneurial a firm as a whole is.
Definition of corporate entrepreneurship
It describes entrepreneurial behavior inside established organizations, indicating how entrepreneurial a firm as a whole is.
- The process whereby an individual or a group of individuals, in association with an existing organization, create a new organization, or instigate renewal or innovation within that organization.
- An organization is entrepreneurial if it develops a higher than average number of new products and/or new markets.
- 1) the birth of new businesses within existing organizations, i.e. internal innovation or venturing, and (2) the transformation of organizations t
Corporate vs. Start up Eship: both:
- Involve opportunity recognition, evaluation, and exploitation
- Require a unique product, service, or process
- Imply encountering resistance and obstacles
- Entail risk and uncertainty
- Entail a window of opportunity