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An organization gains competitive advantage when it:
lowers costs and decreases differentiation
increases costs and decreases differentiation
increases costs and increases differentiation
lowers costs and increases differentiation
increases costs and lowers prices.
Which of the following should an organization do in order to obtain a competitive
advantage through superior efficiency?
Make products that are much more reliable than the products available in the market
Reduce the number of inputs it requires to produce a given amount of outputs
Use technology to make its product unique and different when compared to its rivals'
Conduct surveys to determine whether a product will be successful in the market
Create products that will attract customers and charge a premium price for those products
A tire company's products are more expensive than those offered by its competitors,
but are still sought after by customers since they are more durable and perform better
under harsh conditions. The tire company, in this case, has achieved competitive
advantage through _____.
marketing strategies
superior quality
quantum product innovation
pricing strategies
promotional strategies
Which of the following should an organization do in order to obtain a competitive
advantage through superior innovation?
Reduce the number of components that go into its products
Decrease the number of product attributes and lower the price of its products
Setup a strong team to handle after-purchase support
Produce products with technologies that have not been used previously
Provide high quality products to create a brand-name reputation for its products
Users of Adobe Reader, created by Adobe Systems Incorporated, are prompted to
provide feedback on their experiences with the software in a bid to improve the
product. Adobe Systems Incorporated, in this case, is trying to gain a competitive
advantage through:
superior efficiency
superior infrastructure
superior innovation
superior speed and flexibility
superior responsiveness to customers
A _____ is a plan of action to improve the ability of each of an organization’s
departments to perform its task-specific activities in ways that add value to an
organization’s goods and services
corporate-level strategy
divisional-level strategy
functional-level strategy
business-level strategy
branch-level strategy
The development of a set of functional-level strategies that support a company's
business-level strategy and strengthen its competitive advantage is known as:
total quality management
human resource management
value chain management.
materials management
marketing management
A(n) _____ is a coordinated series or sequence of functional activities needed to
transform inputs into finished goods or services
operating system
marketing function
organizational hierarchy
value chain
customer relationship management system
