Marketing
Summary of some important stuff
Summary of some important stuff
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Kartei Details
| Karten | 70 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 15.01.2017 / 29.01.2017 |
| Lizenzierung | Keine Angabe |
| Weblink |
https://card2brain.ch/box/20170115_marketing
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| Einbinden |
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Why do we need marketing?
Maslow's Hierarchy of Needs
Need, Want, Demand from Kotler
Developing a marketing concept
PESTEL Analyse
A companies macroenvironment can cause Opportunities and, or threats
Forces in the Company's Macroenvironment
(Be able to apply some examples)
Five Forces Model / Framework of Competition from Porter
(Be aware that there are 5 fores means also the one in the middle)
