Marketing 1 online FHNW / Chapter 1
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Kapitel 1
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Kartei Details
| Karten | 35 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 18.11.2013 / 18.12.2016 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
| Weblink |
https://card2brain.ch/box/marketing_1_online_fhnw_chapter_1
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| Einbinden |
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Goals of Marketing
Attract new customers by promising superior value
Keep and grow current customers by delivering satisfaction
Define Marketing
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return
What is the old view of Marketing?
Making a sale - telling and selling
What is the new view of Marketing?
Satisfying customer needs
