International Marketing 4
4 International Marketing Strategies
4 International Marketing Strategies
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Kartei Details
| Karten | 23 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 03.11.2014 / 19.01.2019 |
| Lizenzierung | Keine Angabe |
| Weblink |
https://card2brain.ch/box/international_marketing_4
|
| Einbinden |
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Multi-domestic Strategy
In a multi domestic strategy, a firm manages its international activities like a portfolio
Global strategy
The activities of a firm on a worldwide basis to capture the linkages among countries and to treat the entire world as a single borderless market.
Industry globalization drivers
Four forces to determine the potential of industry globalization:
Cost Forces
Market Forces
Government Forces
Competitive Forces
Global Strategy 1 - Market Forces
Rich consumers in emerging markets
Organizations behaving as global customers
Growth of global and regional channels
Establishment of world brands
Revolution in communication technology
