International Marketing 4
4 International Marketing Strategies
4 International Marketing Strategies
Kartei Details
| Karten | 23 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 03.11.2014 / 19.01.2019 |
| Lizenzierung | Keine Angabe |
| Weblink |
https://card2brain.ch/box/international_marketing_4
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| Einbinden |
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Multi-domestic Strategy
In a multi domestic strategy, a firm manages its international activities like a portfolio
Global strategy
The activities of a firm on a worldwide basis to capture the linkages among countries and to treat the entire world as a single borderless market.
Industry globalization drivers
Four forces to determine the potential of industry globalization:
Cost Forces
Market Forces
Government Forces
Competitive Forces
Global Strategy 1 - Market Forces
Rich consumers in emerging markets
Organizations behaving as global customers
Growth of global and regional channels
Establishment of world brands
Revolution in communication technology
Global Strategy 2 -.Cost Forces
Global sourcing efficiencies
Global economies of scale and scope
Favorable logistics
Fast-changing technology
Steep experience curve
Shorter product life cycles
Global Strategy 3 - Government Forces
- Low labor cost/ High growth in LDCs
- Compatible technical standards
- Deregulation/privatization of industries
- Trade policies
- Trading regulations
Global Strategy 4 - Competetive Forces
- Interdependent countries
- Competitors from different continents and countries
- High exports and imports
- Globalized competitors
Global Strategy 5 - Competitive Structure
Cost leadership
Product differentiation
Niche strategy
Competitive industry structure 5 Forces:
- Competition level
- Threat of new entrants
- Threats of substitute products
- Bargaining power of suppliers
- Bargaining power of buyers
