Strategy management
strategy
strategy
Kartei Details
Karten | 59 |
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Sprache | Deutsch |
Kategorie | BWL |
Stufe | Universität |
Erstellt / Aktualisiert | 15.12.2023 / 18.12.2023 |
Lizenzierung | Namensnennung - Weitergabe unter gleichen Bedingungen (CC BY-SA) (ylneia) |
Weblink |
https://card2brain.ch/box/20231215_strategy_management
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network
The term network may refer to any interconnected group or system. It comprises nodes and links.
Social
An interconnected system of things or people; "he owned a network of shops"; "retirement meant dropping out of a whole network of people who had.
Technological network
A communication system consisting of a group of broadcasting stations that all transmit the same programs; "the networks compete to broadcast important sports events"
Physical
An open fabric of string or rope or wire woven together at regular intervals A system of intersecting lines or channels; "a railroad network"; "a network of canals"
Business networks
A business network is a set of two or more connected business relationships in which value is created (adapted from Wikström und Normann 1994; Emerson 1981)
Connected means that one relationship is contingent upon exchange in the other relationship
Primary purpose: to „create value“, i.e. every business network is a value creating system. In business networks,
value is co-created by leveraging
network vs alliance
Networks are more complex than bilateral alliances, i.e. a bilateral relationship would typically not qualify as a network.
Networks comprise direct and indirect relationships
networks; how they emerge?
Networks relationships can either emerge from markets (semi-internalising transactions, e.g. acquisition of shares) or from hierarchies (semi-externalising activities, e.g. outsourcing)
independent
interdependent
internal units
integrated
type of networks;
- horizontal, vertical and lateral cooperation
-> it is a fact that aircompanies cooperate horizontal so along the value chain
example one airline A has 15 free seats for a flight to zurich, another has at the same time
2 seats airline B, what makes sense? that airline B sells the seats to airline A
Vertical cooperation: Companies from different positions within the value chain cooperate