Internationalization of SMEs
lectures and notes
lectures and notes
105
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Kartei Details
| Karten | 105 |
|---|---|
| Sprache | English |
| Kategorie | BWL |
| Stufe | Universität |
| Erstellt / Aktualisiert | 08.01.2022 / 17.01.2022 |
| Lizenzierung | Keine Angabe |
| Weblink |
https://card2brain.ch/box/20220108_internationalization_of_smes
|
| Einbinden |
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3 push factors of internationalization
- market expansion strategy (niche)
- follower strategy (customer)
- transfer production units
internationalization, def
firm increasing its operational involvement beyond national boundaries
5 modes of internationalisation
- direct and indirect export
- FDI: producing abroad
- import (cusromers, resources, goods, staff)
- international partnership
- international incentives
- franchising or licensing
uppsala model, steps
- indirect exporting
- direct exporting
- own exporting
- franchising
- joint venture
- wholly owned subsidiary
uppsala model, overall idea
firm consolidates position in home market, then expands in close neighbor countries, gradually commits in foreigh market
uppsala model approach
- firm's level of commitment positively correlated to experience and accumlated knowledge from previous interactions
- effectuation approach: try out and see result
- causation approach: market study
assumptions of uppsala model
- internationalisation is risky, managers are risk averse
- market knowledge is driver of internationalisation
- experimental (experience before knowledge)
- resource commitment defined by market knowledge and market commitment
I-model stages
- export awareness
- export intention
- export trial
- export evaluation
- export acceptance
