Building trust is extremely important for prosperity:
Higher levels of trust -> lower interpersonal violence
Higher levels of trust -> effective organizations and productive workforce
Effective organizations -> productive workforce
Productive workforce -> welfare
"There is no example in history where people first create economic and commercial relations and then establish a culture. People first establish a common language, agreed-upon codes of behavior, and a shared sense of purpose - to wit, social capital. Only when social cultures are well developed is there enough social trust to support commercial and governmental institutions.
Culture at two levels:
- Psychic or psychological level: focuses on the internalized norms, attitudes and behavior of individuals from a particular culture.
- Institutional level: looks at national (or group) culture embodied in institutions (government, education, economic instiutions, business organizations).
- Withstand the "culturalist impulse" (impulse to mainly explain people's behavior with a "cultural difference")
- Also withstand the denial of culture motivated by political correctness considerations.