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activity which involves all commercial transactions between individuals, private organisations and governemnts across two or more countires.

Cross Border Business

1. Focal Firm: Meistens grosse Firmen die erfinden, designen und produzieren der Produkte machen FDI

2. Distributor channel intermediary (Zwischenhändler): ein Logistiker und Marketing Spezialist die ihren Service anbieten

3. Facilitator (Vermittler): Jedermann mit Spezial Expertise in eg Banking /Law

4. Freight Forwarder (Fracht): arrangiert die internationalen shippings (DHL)

5. Government: ist auch aktiv im IB und bringt so Mehrwert fürs Land

a young entrepreneurial company, go very fast into a foreign market, usuallywithing 3 yrs.

Born global firms target a dozen or more countries within the first few years of launching the firm.

1. competition from foreign manufacturer

2. cost pressure bc of stringent (streng) regulatory requirements and

3. volatility (Unbeständigkeit) in export

4. key customer expand abroad

5. growth trough market diversification

6. earn higher margins and profits

7. gain new ideas about products & business methods

8. more market opportunities which increases the living standard

.. international transactions, cooperation, competition among firms --> seek foreign customers.

1. new markets

2. USA/EU consume products which are produced in Asia

3. Technology canceled trade barriers

- Globalization of Market

 - Interenational Trade

 - International Investment

- International Risk

- Participants (firms, intermediaries, facilitators, government)

- Foreign Market entry Strategy