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Macro-Economics
OM (Chapter 7)
PROCESS SELECTION, DESIGN, AND ANALYSIS
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Macro-Economics
Macro 4
LM - IS model
Micro-Economics
PMP Processes
Project Management Professional: Processes
Macro-Economics
Macro 2
THE GOODS MARKET
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Micro-Economics
OM (Chapter 9)
Supply Chain Design