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Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Micro-Economics
OM (Chapter 9)
Supply Chain Design
Micro-Economics
OM (Chapter 4)
Operations Strategy
Micro-Economics
OM (Chapter 3)
Measuring performance in operations
Micro-Economics
OM (Chapter 2)
Value Chains
Micro-Economics
OM (Chapter 1)
Goods, Services and Operations Management
Finance
Wirtschaft Geldwesen
Wirtschaft - BAB
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 5: Consumer and Business Buying Behaviour