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Marketing
Marketing an Introduction, Gary Armstrong
Chapter 11: Retailing and wholesaling
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 10: Marketing channels and supply chain management
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Macro-Economics
OM (Chapter 10)
CAPACITY MANAGEMENT
Macro-Economics
OM (Chapter 7)
PROCESS SELECTION, DESIGN, AND ANALYSIS
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Macro-Economics
Macro 4
LM - IS model