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Marketing
Marketing an Introduction, Gary Armstrong
Chapter 5: Consumer and Business Buying Behaviour
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 11: Retailing and wholesaling
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Marketing
Regulatory Affairs
Based on the Lecture "Regulatory Affairs" by Prof. Spitzenberger, FH-Lübeck Germany. Lecture is part of the M.sc. BME.
The cards are based on the learning outcomes of each slide.
Sören Sharif
Marketing
Advertising Procedure
Summery of the book.
