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Marketing
Marketing an Introduction, Gary Armstrong
Chapter 3: The Marketing Environment
Marketing
Banach Marketing Mix Pricing Concepts
The Five Cs of Pricing
Marketing
Banach Marketing Mix Place
Supply Chain Management
Marketing
Banach Marketing Mix Promotion
The Customer, Communication Channels, Results
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 5: Consumer and Business Buying Behaviour
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies