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Marketing an Introduction, Gary Armstrong

Chapter 12: Communicating customer value: Advertising, sales promotion and public relations

Chapter 12: Communicating customer value: Advertising, sales promotion and public relations


Set of flashcards Details

Flashcards 39
Language English
Category Marketing
Level University
Created / Updated 01.06.2013 / 31.05.2022
Licencing No Copyright (CC0)
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