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Innovationsmarketing

Tutorial Questions for Innovation Marketing

Tutorial Questions for Innovation Marketing


Set of flashcards Details

Flashcards 28
Language English
Category Marketing
Level University
Created / Updated 23.06.2015 / 23.06.2015
Licencing Not defined
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How would you define a good?

All means and efforts (physical goods, services and rights) which serve directly or indirectly for the satisfaction of needs. 

How can goods be distinguished?

free goods and scarce (knapp) goods

What would be your definition of the term market?

NA

Would you argue that the Web-Page of TUI is a market?

NA

How would you distinguish between market and industry?

NA

How would you definde the term organization?

NA

Is a football club an organization?

NA

What is the difference between B2C- and B2B- markets?

NA