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What report shows which web pages get the most traffic and highest engagement?
Active User Report
All Pages Report
Frequency and Recency Report
All page report is made of Pageviews, Avg. time on page, Bounce rate, Entrance, %Exit, and Unique pageviews metrics. This report helps you quickly find low-performing pages that need improvement or high-performing content to guide future content decisions. All Pages report shows which web pages get the most traffic and highest engagement.
What would prevent data from appearing in a Custom Report?
A filter that removes all the data
Too many metrics in a Custom Report
Custom Report isn’t shared with the users in the same view
Too many dimensions in a Custom Report
When linking a Google Ads account to Google Analytics, what is not possible?
Adjust keyword bids in Google Ads from Google Analytics
Import Analytics Goals and transactions into Google Ads as conversions
View Google Ads clicks and cost data next to site engagement data in Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
The Networking Protocol
The Measurement Protocol
The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app.
Which three campaign parameters are recommended to manually track campaigns?
Source, Content, and Term
Campaign, Content, and Term
Medium, Source, and Campaign
Medium, Source, and Content
Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name.
Within how many days can a deleted view be restored?
A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.
In Custom Reports, what must metrics and dimensions share in order to report accurately?
Same Custom Report
Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope.
View filters are applied in what order?
View filters are applied in sequential order. By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.