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Set of flashcards Details

Flashcards 95
Language Deutsch
Category Computer Science
Level University
Created / Updated 09.10.2020 / 04.04.2021
Licencing Not defined
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Platform

An entity that brings together different groups of economic agents and facilitates interaction among them by managing NE and therefore creating value for all participants.

Business opportunity exists for a platform (3)

  1. A set of economic agents wish to interact
  2. The interaction generates NE: One agent’s decisions as to whether and how much to interact affect the well-being of other agents.
  3. An intermediary is more efficient in organizing the interaction.

Value of Platforms

  • NE make it hard for individuals to organize interactions, even if these are valuable for everyone.
  • The benefit an agent gets from joining a network depends on how many other people join as well
    • If the agent doesn’t expect anybody else to join, she doesn’t join either
    • Everybody loses, even if all would be better off joining!
  • Platforms can solve this coordination problem -> valuable interactions easier to organize by reducing transaction costs.
    • Basically, platforms sell transactions costs’ reductions (not necessarily sell a product)

Illustration of reduction in transaction costs (Uber)

Even with technology easing communication (e.g. FB groups to communicate between riders and drivers) a platform still adds a great deal of value by reducing transaction costs.

  • Trust issues
  • Help coordination -> Dispatch based on proximity

Network Effects (NE) (2)

- Within- group NE (WGNE)

- Cross- group NE (CGNE)

Within- Group NE (WGNE)

How does an agent’s decision to join (or how much to interact on) the platform affect the well-being of other agents in her own group?

Cross- Group NE (CGNE)

How does an agent’s decision to join (or how much to interact on) the platform affect the well-being of other agents in another group?

Cross- group NE (4)

- Attraction spillover

- Mutual attraction spiral

- Attraction/ Repulsion pendulum

- No group is interested in connecting with other, so interaction should simply be avoided