Marketing
Consumer Behaviour
Consumer Behaviour
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Kartei Details
Karten | 8 |
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Sprache | English |
Kategorie | Marketing |
Stufe | Universität |
Erstellt / Aktualisiert | 09.04.2016 / 30.04.2018 |
Lizenzierung | Namensnennung (CC BY) (Thorsten Voß, Britta Meinert) |
Weblink |
https://card2brain.ch/box/marketing206
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Einbinden |
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Reference objects of marketing
Markets define the framework for marketing practiced by companies: customers, competitors, and other stakeholders are the major factors that determine the scope of marketing activities.
Objectives of marketing
Companies strive to actively exert a controlled influence on the behaviour of both customers – or potential customers – as well as competitors to the benefit of the company and its stakeholders.