Lernkarten

Karten 61 Karten
Lernende 2 Lernende
Sprache English
Stufe Grundschule
Erstellt / Aktualisiert 19.09.2013 / 13.03.2015
Lizenzierung Kein Urheberrechtsschutz (CC0)
Weblink
Einbinden
4 Exakte Antworten 56 Text Antworten 1 Multiple Choice Antworten
Fenster schliessen

Beginning

Premarketing era

 

 

Period from prehistoric times to the eighteenth century. Buyers & sellers in primitive ways.
Fenster schliessen

Beginnings

Masscommunication era

1700's to early decades of the 20th century in which advertisers were able to reach large segments of population through mass media.
Fenster schliessen

Research era

In recent years advertisers increasingly have been able to identify narrowly defined audience segments through sophistictated research methods.
Fenster schliessen

Interactive era

Communication will increasingly be controlled by consumers who will determine when and where they csn br reached with promotional messages.
Fenster schliessen

Factors for the growing importance of persuasive advertising.

industrial output had reached point at which brand competition was taking place. Promotional offers and introduction of emotional appeal

selling products on the basis of style and luxury rather than just utility

ads draw from social science research to determine the most effective means of reaching consumers

1950: Companies accepted, that the position a brand has in the minds of consuers are more important than the real productsuperiority

Fenster schliessen

The development of the print media

Newspaper

  • NP primary medium for infos and ads
  • past century challenged position of NP
  • Civil War created unprecendent demand for current news and infos -> more NP
  • NP of that era established model for financial support from ads
Fenster schliessen

Magazines

  • By 1800 more than 100 magazines served an educated and wealthy elite
  • Editorial and ads foundations of modern consumer magazines shaped in later part of the 19th century
  • Ad support came from manufacturers, for them magazines provided only means of reaching buyers throughout the country.
Fenster schliessen

The pure food and drug act

  • Americans moved from farms to cities, so a majority of people were dependent on others for their food
  • advertising for food and medicine were often outrageous so some magazines banned medical advertising
  • 1906 public opinion had reached point, that congress moved to protect public health with passage of the Food and Drug Act
  • modern era of food and drug enforcement began with passage of the federal Food, Drug and Cosmetic Act.